Why We Ride is a story about who we are. Individuals with a desire to dream, discover and explore. From a kid’s dream come true, to a retiree’s return to freedom. From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons – the bond is the same. It’s about the passion of the riders and the soul of their machines.
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THE PHILOSOPHICAL DIRT RIDER SERIES

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I would do anything for love

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Turns V Twisties

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Two wheels move the soul

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When life gives you bumps

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The difference between cyclists and motorcyclists

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Don’t look back!

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It’s too cold to ride they say!

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The smell of 2 stroke

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When your mechanic is also a barista

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Observe the addict

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Loud Pipes Saves Lives

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Bike addiction intervention

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It’s me or the KTM

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Think I’m cute? Wait to you see me...

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Shopping for essentials during the lockdowns

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Got a dirt bike for my girlfriend

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Oh, you ride an electric Harley ?
